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What we do

VBP+ validates sustainable production practices, on-farm

•  VBP+ is an expansion of the Canadian beef industry’s recognized On-Farm Food Safety program and remains a voluntary, industry-led, market-driven program developed by Canadian producers for producers.

•  VBP+ enables beef producers, both farm and feedlot, to showcase the sound on-farm practices they adhere to and help prevent, monitor and reduce risk.

•  VBP+ is built to avoid adding to producer workload yet contains the teeth needed for retailers.

•  VBP+ is an auditable, industry-led program with the original On-Farm Food Safety component that is Canadian Food Inspection Agency recognized.

•  VBP+ is delivered nationally through provincial beef cattle groups.

•  VBP+ is being developed to align with the sustainability indicator work of the CRSB, to which the McDonald’s Verified Sustainable Beef pilot project is also informing.

•  VBP+ allows registered operations to be a part of a bigger picture of raising beef cattle that can flow into the growing Verified Sustainable Beef supply stream.

•  VBP+ is working to connect with the Beef InfoXchange System (BIXS) to identify cattle coming from a VBP+ operation throughout their lifetime.

Connecting sustainability and beef production

Sustainability’ and ‘sustainable production’ are popular terms in today’s marketplace. Consumers want to make sustainable choices when purchasing goods and services. Marketers promote sustainability as a way to make their products more attractive to discerning consumers.

VBP+ has its roots in the On-Farm Food Safety (OFFS) program, formerly Verified Beef Production (VBP), the only OFFS program for beef producers reviewed by the Canadian Food Inspection Agency (CFIA). VBP+ is the tool that connects beef production to the broader conversation surrounding sustainability today.

VBP+ has and continues to work closely with the Canadian Roundtable for Sustainable Beef (CRSB), a multi-stakeholder initiative to advance sustainability in the Canadian beef industry.

Sustainable beef’ is defined “as a socially responsible, environmentally sound and economically viable product that prioritizes Planet, People, Animals and Progress.” The definition includes all aspects of the beef supply chain.

Producers can think about sustainable beef production as continual improvement in on-farm practices. Producers already adopt innovation and keep records as a matter of business; now the Verified Beef Production Plus (VBP+) program can validate their documented on-farm production practices.

VBP+ is the tool that connects beef production to the boarder conversation surrounding sustainability today. The CRSB is working towards the development of a multi-stakeholder approved verification framework. VBP+ and the CRSB are working together towards alignment and integration of the two programs. Producer’s participation in VBP+ will be well prepared to engage in current and future sustainability dialogues and market demands. VCBP+ is the only OFFS program for beef producers reviewed by the Canadian Food Inspection Agency (CFIA).

     

 Funds to build VBP+ come from Agriculture and Agri-Food Canada’s AgriMarketing Program - Assurance Systems Stream of Growing Forward 2