The NEW Verified Beef Production Plus Program.
Increasingly, beef retailers are trying to prove to their customers that they are doing the right thing. For the most part this does not mean they simply accept assurances of producers or suppliers they are ‘doing the right things’. Most of the time, it means production practices need to be verified or audited through an accredited program. Consumers trust this and retailers can use it. This is where VBP+ fits in nicely.
Funds to build VBP+ come from Agriculture and Agri-Food Canada’s AgriMarketing Program - Assurance Systems Stream of Growing Forward 2